Minimum Advertised Price Policy - Trade
BUSTER AND PUNCH INC.
Minimum Advertised Price Policy (MAP/iMAP) Policy
Effective Date: December 2025
Applies to: All authorized retailers, dealers, and e-tailers (together called “Authorised Resellers”) of Buster and Punch
Inc. products in the United States and Canada.
1. Purpose
Buster and Punch Inc. (“Buster + Punch”) is committed to maintaining the integrity of our brand and the long-term
value of our products. This Minimum Advertised Price (MAP) policy for offline sales and Internet Minimum Advertised
Price (iMAP) policy for online listings (together the “MAP/iMAP” Policy) is designed to:
• Protect brand equity by avoiding erosion of perceived product value.
• Support fair competition among all resellers.
• Ensure consistent representation of our products in the marketplace.
2. Policy Overview
This MAP/iMAP Policy sets the lowest price at which Buster + Punch products may be advertised by Authorized
Resellers.
• MAP/iMAP applies only to advertised prices (in any public medium, online or offline), not the actual selling
price.
• Retailers remain free to sell Buster + Punch products at any price they choose in-store, over the phone, or in
private communications with customers.
• Buster + Punch unilaterally sets MAP/iMAP pricing and will communicate it via the current MAP/iMAP Price
List, updated from time to time. Additionally, the current by item MAP/iMAP price can be found on www.busterandpunch.com/us
3. Definition of “Advertised Price”
For the purposes of this policy, “advertised price” includes, but is not limited to:
• Prices listed on websites, online marketplaces, paid ads, social media, email marketing, or printed material.
• Any price visible to the public before adding an item to a shopping cart (including “click-for-price” or pop-ups).
Not considered “advertising” under this policy:
• In-store signage within a physical retail location.
• Verbal price quotations given in response to a customer inquiry.
• Prices displayed after an item is placed in an online shopping cart.
4. Prohibited Practices
Authorized Resellers must not:
• Advertise a product below its MAP/iMAP price.
• Use discounts, coupons, rebates, or promotions that result in a publicly advertised price below MAP/iMAP.
• Show strike-through prices or “was/now” comparisons below MAP/iMAP.
• Bundle Buster + Punch products with other goods in a way that effectively reduces the advertised price below
MAP/iMAP.
• Sell Buster + Punch products to any individual or entity that advertises or promotes such products in violation
of this MAP/IMAP policy
• Advertising statements such as “lowest price online”, “price too low to show” or similar representations that
imply pricing below MAP/iMAP are also prohibited.
5. Policy Administration
• This MAP/iMAP Policy is unilateral and non-negotiable.
• Buster + Punch will determine, at its sole discretion, whether a violation has occurred.
• Violations may result in a written warning; suspension of supply; termination of Authorized Reseller status and
Buster + Punch reserves the right to take any action under this MAP/iMAP Policy without prior notice.
6. Changes & Updates
Buster + Punch reserves the right to modify, suspend, or terminate this MAP/iMAP Policy at any time. Updated
MAP/iMAP Price Lists will be provided to all Authorized Resellers in writing. Updated versions supersede all prior
versions.
7. Contact Information
Questions regarding this policy may be directed to:
MAP/iMAP Policy Administrator
Buster and Punch Inc.
[email protected]
Acknowledgement:
By continuing to advertise and sell Buster + Punch products, you acknowledge and agree to comply with this MAP/iMAP
Policy.